JAM is a culture and commerce platform that celebrates the African Diaspora through its support of global brands and artists. Founder Mecca James-Williams’ goal was to create a hub that sparks discovery, cultural dialogue, and community.

Inspired by Jamaica, Mecca sought to capture the island’s vibrancy and authenticity through the brand visual identity. The result: a bold visual identity defined by bright colors, textures, and a blend of mediums.