At King & Partners, I worked with the team at VS&Co. to launch their new DTC tween apparel brand, Happy Nation. We collaborated closely with their team on the launch campaign, website, and digital presence.

Happy Nation’s social channels were our main focus for the brand. Each channel was used strategically to appeal to our core audiences - tweens and their parents. Organic social catered to our tween audience, by building awareness through fun, interactive, and inspiring content, while emails and paid social spoke to older audiences.

Campaign Photography: India Sleem

Agency: King & Partners